Are you among those who think that marketing & branding is the same thing? Have you been doing your marketing thinking that you are doing the branding too of your company? Well, then let me tell you that you have got it all wrong, there is a whole lot of difference between the two. Branding is who you are and marketing is how you build it. Branding is strategic, while marketing is tactical. Let’s dig deeper into each of the two. As a digital marketing agency , you must know & be able to tell your clients the difference between the two. What is Marketing? Marketing is the process used to build a connection between the customers & the company. There are many activities like advertising, selling, exploring, creating products based on the demand adding to the company’s profit. You can use a variety of strategies and platform to market your company’s products or services. What is Branding? Before we jump to branding its pivotal to know what is a Brand? A brand ...